SZ ART GALLERY - A LOCAL ARTIST GOING GLOBA

The Summary

The Website we built for SZ ART Gallery is one of the first websites we designed. SZ is a North Carolina-based mixed media (on canvas) artist who had produced a business locally and wanted a website to show her work to the world.

Our Website Design Approach

As one of our first projects, we wanted this website to be excellent but simple. So we used a few web design (principles) methods to accomplish a great product. 

HTML Template

We used an HTML template because it provided us pre-designed structure for creating web pages. Generally speaking, HTML templates contain pre-written HTML code that can be customized according to the specific needs of our clients. By using an HTML template, we saved time and effort when creating the website for SZ Art Gallery. 

Keep it simple silly, or Occam’s Razor.

Occam’s Razor is a principle that suggests that the simplest explanation is usually the best. This principle was applied to the SZ Art Gallery web design to create a simple, effective, and user-friendly website. Here are some ways we used Occam’s Razor:

  1. Keep the design simple: Instead of adding unnecessary design elements, we kept the design simple and minimal. We used a clean and consistent layout and avoided cluttered designs that could confuse or overwhelm the user.
  2. Prioritize user experience: We focused on creating a user-friendly experience for website visitors. This included designing a straightforward navigation menu, using easy-to-understand language, and providing clear calls to action such as buy now and quick view buttons.
  3. Optimize website speed: A fast-loading website provides a better user experience and can improve search engine rankings. So we did exactly that. The SZ Art Gallery website loads in under 2 seconds! We didn’t add unnecessary scripts, images, or plugins that may slow down the website.
  4. Use clear and concise content: We used clear and concise language to communicate the artist’s message; her artwork was front and center of the project. We avoided jargon, technical terms, or complex sentences that may confuse the user.

By following the principles of Occam’s Razor in web design, we created a simple, effective, and user-friendly website that meets the needs of our client and the audience.

The Brief

Design and build a portfolio website for SZ Art Gallery to showcase their artwork digitally. The website should include high-quality images of the paintings and details such as the title, medium, size, and any other relevant information about each piece. The individual art pieces should also connect to the artists’ Etsy profile, where the art is sold. 

The website should also briefly introduce the artist, their background, artistic style, and any notable accomplishments or exhibitions. 

Additionally, the website should include a contact page or form for potential buyers or interested parties to reach out to the artist.

Our Website Design Approach

As one of our first projects, we wanted this website to be excellent but simple. So we used a few web design (principles) methods to accomplish a great product. 

HTML Template

We used an HTML template because it provided us pre-designed structure for creating web pages. Generally speaking, HTML templates contain pre-written HTML code that can be customized according to the specific needs of our clients. By using an HTML template, we saved time and effort when creating the website for SZ Art Gallery. 

Keep it simple silly, or Occam’s Razor.

Occam’s Razor is a principle that suggests that the simplest explanation is usually the best. This principle was applied to the SZ Art Gallery web design to create a simple, effective, and user-friendly website. Here are some ways we used Occam’s Razor:

  1. Keep the design simple: Instead of adding unnecessary design elements, we kept the design simple and minimal. We used a clean and consistent layout and avoided cluttered designs that could confuse or overwhelm the user.
  2. Prioritize user experience: We focused on creating a user-friendly experience for website visitors. This included designing a straightforward navigation menu, using easy-to-understand language, and providing clear calls to action such as buy now and quick view buttons.
  3. Optimize website speed: A fast-loading website provides a better user experience and can improve search engine rankings. So we did exactly that. The SZ Art Gallery website loads in under 2 seconds! We didn’t add unnecessary scripts, images, or plugins that may slow down the website.
  4. Use clear and concise content: We used clear and concise language to communicate the artist’s message; her artwork was front and center of the project. We avoided jargon, technical terms, or complex sentences that may confuse the user.

By following the principles of Occam’s Razor in web design, we created a simple, effective, and user-friendly website that meets the needs of our client and the audience.

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