Apart from backlinking, on-page SEO, or technical SEO, your SEO campaign starts with great Keyword research. Keyword research is essential in any small business’s online marketing strategy. It helps you uncover search terms that can help reach your target audience and increase traffic to your website. When it comes to Portland, Oregon, businesses, keyword research is especially important. This is because Portland has a unique culture, and many local businesses need to tailor their search terms to their specific location.
Here are a few tips for doing keyword research for Portland, Oregon small businesses:
Consider Local Search Terms
When it comes to local search terms, Portland businesses should focus on terms that are specific to the city. Terms such as “Portland, OR” or “Portland businesses” are great starting points. Other local keywords could include “Portland restaurants”, “Portland attractions”, and “Portland events”, or “Portland seo agency” These terms should be used in combination with more general keywords related to your business. For example, a restaurant in Portland might combine “Portland restaurants” with “pizza” or “Italian food”.
Research Your Competitors
Look at your competitors’ keywords to see if they could be relevant to your business. Researching your competitors can help you determine which terms are the most popular in your industry and can help you develop new ideas for your keyword strategy.
Utilize Keyword Research Tools
Various online keyword research tools can help you uncover popular search terms related to your business. Google AdWords Keyword Planner is a great resource to utilize when doing keyword research. It can help you find relevant keywords and provides search volume data to help you determine which terms are the most popular.
Utilize Long-Tail Keywords
Long-tail keywords are terms (long phrases) that are more specific and usually longer than more general keywords. These terms have less competition than more general terms and can help you reach a more targeted audience. For Portland businesses, some examples of long-tail keywords could include “Italian restaurants in Portland, OR” or “Best attractions in Portland, OR”.
By doing keyword research in Portland, Oregon, small businesses can uncover search terms that can help them reach their target audience and increase traffic to their website. Utilizing local search terms, researching competitors, using keyword research tools, and utilizing long-tail keywords are all great ways to do keyword research for Portland businesses.
