Social media management involves strategically handling a brand’s online presence across various platforms. It includes content creation, scheduling, engagement, and analysis to engage with the audience and achieve business goals effectively.

It helps businesses connect with their target audience, build brand awareness, drive website traffic, increase sales, and foster customer loyalty.

The platforms your business should be on depending on your target audience and business goals. Common platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok.

Posting frequency varies depending on the platform and audience. Generally, consistency is key. Aim for at least a few times per week on most platforms.

The content should be relevant to your audience and industry. Mix it up with various formats, such as images, videos, blog posts, infographics, and polls.

Engage with your audience by promptly responding to comments and messages, asking questions, running contests or giveaways, and posting interactive content.

Paid advertising can be beneficial for reaching a larger audience and driving specific actions such as website visits or purchases. It’s worth considering as part of your overall strategy.

Key metrics include engagement rate, reach, impressions, follower growth, click-through rate, and conversions. Use social media analytics tools to monitor and analyze these metrics.

The best time to post varies depending on your audience demographics and platform. Experiment with different posting times and use analytics to determine when your audience is most active.

Respond promptly and professionally. Address the issue publicly if appropriate, and offer to resolve the problem privately if necessary. Transparency and empathy are key.