Small businesses in Portland are constantly looking for ways to increase their online visibility and reach more customers. Unfortunately, many small businesses need to correct their SEO or search engine optimization, which can cost them time, money, and potential customers. Today Annigra SEO service has brought you five of the most common SEO mistakes Portland small businesses make and how to avoid them.
Not Optimizing for Mobile
More and more people are accessing websites from mobile devices, so businesses must ensure their websites are optimized for mobile. Mobile-friendly websites load faster, are easier to navigate, and look better on smaller screens. Not optimizing for mobile can hurt your search engine rankings and lead to lost customers. At Annigra Design, we ensure all websites we build are mobile first!
Not Using Meta Description(s)
Meta description(s) are short snippets of text that appear on search engine results pages. They provide a brief description of what your website is about and can help your website stand out from the competition. Not having meta descriptions can lead to fewer clicks and customers.
Not Utilizing Local SEO
Local SEO is an excellent way for small businesses to reach their target audiences in Portland. It involves optimizing your website for keywords related to your city, state, or region. This can help you rank higher in local search engine results and attract more customers.
Not Having Quality Content
Content is still king when it comes to SEO. You need to ensure your content is optimized for search engines and is also high quality. Quality content will keep visitors on your website longer and encourage them to take action, such as signing up for a newsletter, making a purchase, or leaving a comment. Your website can even get flagged as spam content if you are not searious about your website content. You will see manual acton on Google search console.
Not Engaging with Your Audience
Engagement is critical when it comes to SEO. You need to engage with your audience on social media, respond to comments, and encourage them to share your content. This can help you build relationships with potential customers, which can lead to more conversions.
By avoiding these five SEO mistakes, Portland small businesses can significantly improve their online visibility and reach more customers. Optimizing your website for search engines, creating quality content, and engaging with your audience will help you stand out from your competition and attract more customers.
Buying law-quality backlinks
Backlinks are also part of the SEO but buying massive amounts of low-quality backlinks harm your website. Quantity was working 2 decades ago but quality and relevance are key.
